Sunday, January 11, 2015

Unsold Inventory

So I wrote this about a month ago and of course it didn’t get finished until now….procrastinator...who me? Not to mention that my last years resolution was to blog more and I think I wrote and posted all of 3…….it’s more than time to step it up.


Summer Slump?? Not the case because it has carried into Q4-- Holiday season. How does this happen? Lack of listing? Lack of social media marketing? Loss of TRS? Regardless of the reasons what do we do with unsold inventory? I know things need to change, that’s step one, step 2 is making the changes but most importantly knowing what to change, which is the most challenging and important part. Aside from listing and increasing social media marketing What else can I do to increase sales?
So , in addition to eBay I have added other resale platforms such as Tradesy, Threadflip, Vinted, Mercari and Bonanza. It’s been a couple months and I’ve had a great response when accounting for the time I put into each. Each platform is easy to use side from having to copy and paste the info from eBay to each. Most importantly getting paid on each was fairly simple, not instant like eBay but easy.
I’ve also spent quite a bit of time researching why items haven’t sold. I made a check list and started going through each listing one by one…..when you have over 700 it can be extremely time consuming but if it makes inventory move and doesn’t cost more money why not?


                 Check list: Title? Complete description? Price? Pictures? Shipping?


After redone I then end the listing and hit “sell similar” so eBay thinks its a new listing and bumps it up higher.
I’ve found that price fluctuations in the market are the hardest to keep up with, everyone’s looking for a deal so if another seller with the same item is selling it just a bit lower chances are theirs will sell first. And when several hundred of the same item are listed it’s difficult to keep up and time is not on your side. Flipping fast for profit is key.
In addition not only do I run sales but I add the “best offer” option throughout the month on items that have watchers. In attempts to stir up sales, sometimes I get crazy and raise prices when I have several watchers on an item, in hopes people will think the item will get away. When all else fails donate for a tax write off or have a garage sale.

Thanks for reading and I promise there will be more to come...sooner than later. Happy New Year.

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